Upload any research — interviews, surveys, transcripts, CRM exports. Then ask anything. Get answers backed by real sources, in seconds.
Trusted by leading brands and category-defining companies
POWER USERS
“Yes, but only if early access means influence, not just timing. I want to shape the roadmap, not preview it.”
Grounded in 127 interview moments · 24 survey responses · 18 CRM records
HIGH-NPS PROMOTERS
“Only if a competitor feels more responsive, like they actually evolve with user feedback. Price alone wouldn't move me.”
Grounded in 96 loyalty interviews · 31 NPS surveys · 14 CRM segments
DAILY ACTIVE USERS
“AI is useful when it saves time on repetitive tasks. I want transparency on what it's doing with my data.”
Grounded in 142 product interviews · 38 in-app surveys · 27 support tickets
How it works
Upload any data you have
Interviews, transcripts, audio, NPS surveys, CRM reports. If it has words, it works.
Ask in plain English
No query syntax. No pivot tables. Type what you'd normally spend hours finding manually.
Get simulated answers, with proof
Every response is cloud sourced. Click to jump straight to the clip or source behind it.
Built for
Brand Director
VP of Product
Consumer Insights Lead
CMO
Head of Brand Marketing
CX Lead
VP of Growth
Head of E-commerce
Shopper Marketing Lead
Innovation Lead
Packaging Lead
Synthetic research has a grounding
problem. We solved it.
Most synthetic respondent tools generate plausible answers from LLM training data, not your customers. Predictive Answers grounds simulations in your first-party research (interviews, surveys, CRM, and reports), then builds segment models based on what your customers actually said.
Generic synthetic
Input (what it learns from)
Output (what you get)
What the internet thinks your customer thinks.
Plausible-sounding opinions with no connection to your customers.
Predictive Answers
Input (what it learns from)
Output (what you get)
What your customers actually said, projected forward.
Interviews
Surveys
CRM
Support
The Explorers
The Power Users
The Hesitant Buyers
The Price Sensitive
Analyzing customer data...
Identifying patterns and themes
Traceable, not a black box.
Source citations on every claim
Every answer links to its sources. Click through to the exact interview clip or survey response behind any claim.
Confidence scores that penalize thin evidence
And every answer carries a confidence score that penalizes thin or contradictory evidence instead of projecting false certainty.
Two powerful modes
Fast answers, side by side
Each segment responds in parallel, in the voice of that audience. See how different groups react to the same question in seconds.
Best for
Stakeholder questions · Comparing reactions · Pre-meeting gut checks
Synthesized. Cited. Ready to share.
A full research answer with every claim traced to participant quotes and data. Built for decisions you'll be asked to defend.
Best for
Reports and decks · Strategic questions · Evidence-backed decisions
Ready to hear what
your consumers really think?
Book a 30-minute demo and we'll show you Persona running a live CPG interview — using your product, your audience.
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